What is metadata?

Metadata is the key to getting the most out of your digital assets. It’s information about something else - a photo, video, or document, just to name a few examples.

If you’ve ever searched by genre in Netflix, an album title in iTunes, or a brand name into a retail site, you have used metadata to look for things.

So, not only does metadata power the search tools you use when you go hunting for just the right thing, it also provides context by communicating important information about digital assets.

But to get the most benefit out of your metadata, it needs to be crafted to fit your users and your assets. Only then users can look for things in the ways that make sense to them and are efficient.

We can help you navigate all these intricacies to ensure that you end up with a metadata schema tailored to your business but also sustainable for your users and adaptable to your evolving needs.

Inconsistent, incorrect, or missing metadata can create all kinds of search problems or lead to the misuse of assets. If you’re experiencing issues due to problematic metadata, we can also help with getting you and your metadata back on track.